Christine Snyder – Transformative Marketing Leader in Life Sciences, MedTech, and Pharma
Christine Snyder is a seasoned and dynamic marketing executive whose career spans over two decades in the pharmaceutical, medical technology, and life sciences sectors. Known for her ability to drive strategic growth, build iconic brands, and design exceptional customer experiences, Christine has held leadership roles at some of the most respected names in healthcare. Her expertise includes strategic marketing, brand management, commercial excellence, and customer experience design. Currently serving as Vice President, Worldwide Strategic Marketing, Diagnostic Solutions at BD, she continues to make a lasting impact on the industry through her vision, leadership, and commitment to mentoring future marketing leaders.
Professional Journey
BD – A Decade of Strategic Leadership
Christine Snyder has been with BD (Becton, Dickinson and Company) for more than ten years, holding multiple senior leadership roles. Her journey at BD reflects her adaptability, innovative thinking, and ability to scale marketing strategies for global markets.
Vice President Worldwide Strategic Marketing, Diagnostic Solutions (2024 – Present)
In her current role, Christine serves on the worldwide leadership team for BD’s Diagnostic Solutions business, a $2 billion global enterprise. She manages a team of 6 direct reports and an extended group of 26, overseeing strategic marketing leadership, customer experience initiatives, interim regional leadership responsibilities, and P&L management.
Her focus includes aligning functional marketing with U.S. commercial strategy, ensuring BD’s diagnostic solutions remain competitive, relevant, and customer-focused.
Vice President Corporate Marketing (2020 – 2024)
Before her current position, Christine served as Vice President of Corporate Marketing. She reported directly to the Chief Marketing Officer and supported a $20 billion corporation with a team of 5 direct reports and 12 extended members. In this role, she was instrumental in corporate brand management, strategic pricing, marketing talent advancement, and the development of marketing competencies across the organization.
Vice President Worldwide Strategic Marketing (2017 – 2020)
As part of the Diagnostic Solutions leadership team, Christine oversaw a $1.5 billion global business with teams spread across the globe. She drove customer experience transformation, organizational design, marketing capability development, and strategic pricing.
Senior Director, Head of Strategic Marketing (2015 – 2017)
Christine began her BD journey as Senior Director of Strategic Marketing, where she established marketing discipline structures, spearheaded solutions marketing, and shaped market strategies to strengthen BD’s competitive position.
Baxter International Inc. – Global Nutrition and Drug Delivery Leadership
Before joining BD, Christine worked for Baxter International Inc. for over seven years in a variety of senior marketing positions.
Director of Therapy Marketing – Global Nutrition (2014 – 2015)
Christine focused on market development, new product launches, business development, and strategic planning for Baxter’s Global Nutrition division. Her work involved understanding the evolving nutritional needs in healthcare and aligning Baxter’s product strategies accordingly.
Director of Global Marketing – Nutrition (2011 – 2014)
In this role, Christine was responsible for upstream product development and global market expansion strategies, ensuring Baxter’s nutrition products met diverse market requirements.
Director of Marketing – US Drug Delivery (2008 – 2011)
Christine managed the U.S. Pharmaceutical Franchise within Baxter’s Medication Delivery division, overseeing marketing strategies for critical drug delivery solutions.
Vascular Solutions – Now Part of Teleflex
Christine also served as Director of Marketing for Varilase at Vascular Solutions. Here, she led product marketing for minimally invasive vein treatment solutions, driving both product adoption and market growth. Her strategic vision contributed to the company’s ability to compete in the vascular treatment segment, which later became part of Teleflex.
American Medical Systems, LLC
During her tenure at American Medical Systems (AMS), Christine served as Group Marketing Manager and Global Senior Product Manager. She oversaw upstream and downstream marketing, market expansion strategies, patient outreach, and strategic planning for medical device products. Her ability to connect clinical value with market demand helped AMS strengthen its market share in key therapeutic areas.
3M Pharmaceuticals
Christine’s career foundation was built at 3M Pharmaceuticals, where she spent six years in various marketing roles. She gained experience in both downstream brand management for U.S. markets and upstream pharmaceutical development globally. This period gave her a firm grounding in the principles of brand architecture, product development, and market shaping.
Core Competencies and Leadership Approach
Christine Snyder’s career reflects a commitment to blending traditional marketing excellence with modern, data-driven strategies. Her competencies include:
- Strategic & Product Marketing – Building and executing marketing strategies aligned with corporate objectives.
- Brand Management – Corporate and product brand architecture, ensuring consistency and brand value growth.
- Customer Experience Design – Creating customer journeys that enhance loyalty and satisfaction.
- Omnichannel Marketing – Designing and executing campaigns across digital and traditional channels.
- Pricing Strategy – Leveraging market insights to set competitive, value-based pricing models.
- Product Development & Launches – Guiding upstream product development and ensuring successful launches.
- Market Insights & Analytics – Using data to drive decisions, identify trends, and anticipate market needs.
Her leadership style is collaborative yet decisive, emphasizing the importance of coaching and mentoring marketing teams. Christine invests in developing future leaders by teaching them how to leverage marketing as a growth driver for both their businesses and their careers.
Education and Early Career
Christine holds an MBA in Marketing from the University of Minnesota – Carlson School of Management (1998–2002), where she built a strong foundation in business strategy, consumer behavior, and brand management.
She also earned a Bachelor’s degree in Communication Sciences and Disorders from Northwestern University (1988–1992), where she was a Big Ten Cheerleader. This early experience in teamwork and public engagement laid the groundwork for her confident, people-focused leadership style.
Her first professional roles were in sales at Janssen-Cilag (a Johnson & Johnson company) and Curatek Pharmaceuticals (later acquired by 3M), where she gained firsthand experience in customer relationships, market dynamics, and product positioning.
Impact on the Industry
Christine Snyder’s career demonstrates a rare blend of classical marketing expertise and modern commercial innovation. She has:
- Established Firsts – Built BD’s first digital marketing team and its first dedicated customer experience organization.
- Driven Global Growth – Managed multi-billion-dollar portfolios, expanding global market reach in diagnostics, nutrition, and drug delivery.
- Advanced Talent – Mentored countless marketers, instilling both technical skills and strategic vision.
- Elevated Brand Value – Strengthened corporate and product brands to stand out in competitive markets.
Her impact is visible not only in the companies she has served but also in the broader healthcare marketing profession, where she is recognized as a leader, mentor, and innovator.
Conclusion
Christine Snyder’s professional journey is a testament to the power of strategic marketing leadership in shaping the success of healthcare organizations. From her early days in pharmaceutical sales to her current role leading worldwide strategic marketing for BD’s Diagnostic Solutions, she has consistently delivered results through vision, discipline, and a passion for excellence.
With a career spanning BD, Baxter International Inc., Vascular Solutions, American Medical Systems, and 3M, Christine has built a legacy of growth, innovation, and mentorship. Her story serves as an inspiring blueprint for aspiring marketing leaders in the life sciences, MedTech, and pharmaceutical industries.
