Chase Wilhelm: A Trailblazer in Communications and Digital Strategy Based in Charlotte, NC
In the world of corporate communications, few individuals have showcased such impressive versatility and dedication as Chase Wilhelm. With an extensive career that spans across major organizations, including Reynolds American, Inc., NASCAR, and American Tire Distributors, Chase has proven to be an invaluable asset to every company he has worked for. His expertise in digital communications, content production, and social media strategy has set him apart in the competitive landscape of modern communications. Based in Charlotte, NC, Chase’s journey is a testament to the power of adaptability, hard work, and passion.
Chase Wilhelm’s Career Journey: From Journalism to Corporate Communications
Chase Wilhelm’s career began in the world of journalism, where he honed his skills in content creation and storytelling. A graduate of Bowling Green State University, he earned a Bachelor of Arts in Broadcast Journalism, which laid the foundation for his future endeavors. His academic background in journalism made it easy for him to transition into digital content and corporate communications roles, where he would apply his journalistic training to produce compelling narratives for diverse audiences.
Chase’s career took off when he joined FOX Sports, where he produced editorial content and contributed to NASCAR’s media coverage. His role as a Reporter/Digital Content Producer at FOX Sports exposed him to the fast-paced world of sports media and helped him develop skills in digital engagement, social media strategies, and live-event reporting. It was at FOX Sports that Chase began to recognize the power of social media in amplifying content, a skill that would later become crucial in his career at NASCAR.
Leadership Role at NASCAR: Shaping Digital Content and Social Media Strategies
From his early days at FOX Sports, Chase Wilhelm’s career trajectory led him to NASCAR, where he worked for nearly five years. His role as Senior Coordinator allowed him to oversee the production of content for NASCAR’s official platforms, including Twitter, Instagram, and Facebook. His ability to create and edit content for these platforms, coupled with his deep understanding of SEO strategies for WordPress content creation, made him a key figure in NASCAR’s digital strategy.
In his role as Manager, Social Responsibility, Digital Content, and Communications, Chase demonstrated his expertise in producing engaging content across various platforms, including TikTok, Snapchat, and Instagram, all while maintaining a focus on NASCAR’s corporate values. He was instrumental in the creation of editorial features for NASCAR.com, including news, race coverage, and off-beat stories. Through his leadership, NASCAR’s digital engagement grew, and content reached wider audiences.
His contributions to NASCAR were not just limited to content creation; he also analyzed performance metrics using tools like Chartbeat to track website analytics, making sure that content aligned with audience interests and achieved the highest possible engagement. Chase’s ability to lead social media campaigns and produce video content significantly increased NASCAR’s visibility in the digital space, making him one of the standout figures in the organization.
Chase Wilhelm at Reynolds American, Inc.: Leading Communications in a Corporate Environment
In March 2024, Chase made a bold move to Reynolds American, Inc., where he currently serves as the Senior Manager of Communications. At Reynolds American, Chase is tasked with managing internal and external communications, crafting strategies to engage stakeholders, and driving the company’s digital initiatives. Based in Winston-Salem, NC, his role is key in helping the company navigate the rapidly changing corporate landscape and stay connected with a diverse audience.
Chase’s time at Reynolds American showcases his ability to adapt and thrive in any environment, from high-energy sports media to corporate communications. His work in corporate communications focuses on shaping the company’s messaging, ensuring it aligns with its mission and values. He has contributed to Reynolds American’s positive public image by managing crisis communications, media relations, and employee engagement strategies.
Skills and Expertise: Why Chase Wilhelm is a Communications Leader
Chase’s career trajectory highlights his multifaceted expertise in the field of communications. Below are some key skills that have defined his success:
1. Digital Content Creation
At every stage of his career, Chase has excelled in content production. Whether it’s creating editorial content for NASCAR.com, producing videos, or managing digital assets for corporate clients, his ability to produce high-quality content tailored to different platforms has been critical in his career. His experience with video production and SEO strategies ensures that content not only resonates with audiences but also ranks well on search engines.
2. Social Media Strategy
Chase has a strong grasp on how to harness the power of social media to build brands. At NASCAR, he was responsible for driving engagement across platforms such as Twitter, Instagram, TikTok, and Facebook, using his deep understanding of audience analytics to refine content strategies. His work in social media management has allowed companies to connect with a wider demographic while ensuring content relevance.
3. Leadership and Communication
At Reynolds American, Inc., Chase has demonstrated exceptional leadership abilities. His role as Senior Manager of Communications involves overseeing a team, developing communication strategies, and ensuring that the company’s voice remains consistent across different channels. His ability to manage high-stakes communication, especially in a corporate setting, has made him an invaluable asset.
4. Analytics and SEO Knowledge
Chase’s expertise is not limited to just creating content; he also knows how to measure its effectiveness. Using tools like Chartbeat to track website analytics, he optimizes content to ensure it reaches the maximum audience. His SEO skills make him adept at crafting content that performs well on search engines, driving more traffic to websites and social media platforms.
Chase Wilhelm in Charlotte, NC: A Hub of Opportunities
Living and working in Charlotte, NC, Chase has been part of a vibrant and dynamic city with a strong presence in the corporate world. Charlotte has become an epicenter for professionals across various industries, including communications, finance, and technology. Chase’s role in this thriving city has placed him in the perfect environment to build relationships and grow his career. His success story is an example of how Charlotte, NC, continues to attract top talent in the communications and media sectors.
Conclusion: The Future of Communications with Chase Wilhelm
From his early days in journalism to his leadership at Reynolds American, Chase Wilhelm has proven himself to be a versatile and skilled communicator. His journey from NASCAR to the corporate world shows his ability to adapt and thrive in various communication environments. As a leader in the field of corporate communications, Chase continues to impact the industry, driving digital strategies that resonate with diverse audiences. As the digital landscape evolves, it’s clear that Chase Wilhelm, based in Charlotte, NC, will continue to shape the future of communications with his innovative strategies and leadership.
